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This web page states the following, "Cowan and Son Funeral Home." We saw that the web site also stated " Thank-you for joining us on our web site." It also said " We hope you can easily find all the information you are seeking. Our purpose is to extend to the families we serve, the professionalism, compassion and understanding which they deserve. Since we are serving people at a time of loss, we feel it is our deep responsibility to provide knowledge and guidance in a sensitive, caring manner. Van Wert, Ohio 45891." The header had funeral as the highest ranking optimized keyword. It is followed by funeral home, mortuary, and cremation which isn't as ranked as highly as funeral. The next words cowanfuneralhome.com uses is crematory. funeral planning was included and might not be seen by search parsers.